Using direct mail is a tried-and-true way to generate leads for any business.
For owners of pet sitting businesses, it can be one of the most effective ways to get new clients, because it can physically reach the homes in targeted service areas where their ideal pet sitting customers reside.
For owners of pet sitting businesses, it can be one of the most effective ways to get new clients, because it can physically reach the homes in targeted service areas where their ideal pet sitting customers reside.
Flyers
When business owners think about direct mail, flyers are one of the first things to come to mind and the ease of making them is one of the reasons why.
Flyers can be made in a variety of ways. If you really wanted to, you could simply write one flyer in long hand and copy it off several times.
But for those pet sitting business owners, a more professional look is a few clicks away. You can create a sleek-looking flyer accessing Microsoft Word or Publisher and using one of the many available templates in these programs.
Flyers can be made in a variety of ways. If you really wanted to, you could simply write one flyer in long hand and copy it off several times.
But for those pet sitting business owners, a more professional look is a few clicks away. You can create a sleek-looking flyer accessing Microsoft Word or Publisher and using one of the many available templates in these programs.
Where is the Target Market
Think about where your target market frequents.
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- Do members of your target market go to dog parks?
- Do they visit pet stores often for specialized supplies?
- Are they clients of exotic pet veterinarians?
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Door Hangers
It shouldn't come as a surprise that door hangers can be made using the same tools and programs mentioned above. For a more professional feel, you can also enlist the help of a print shop- especially if you want them custom made in a way that totally differs from what is available on those programs.
Print shops can also come in handy if you plan on mass producing thousands of door hangers for each door in a specific neighborhood. www.business-magazine.org/the-basics-of-direct-mail/
Print shops can also come in handy if you plan on mass producing thousands of door hangers for each door in a specific neighborhood. www.business-magazine.org/the-basics-of-direct-mail/
Benefits of Using Door Hangers
While door hangers may seem to be the most work intensive of the direct mail options, they do have benefits. Their distribution method means that they can be very localized and have a more personalized feel to them.
And statistically speaking, door hangers have a great chance of being read and saved in comparison to postcards or flyers. Besides, knocking on a potential client's door is always bound to get a response!
And statistically speaking, door hangers have a great chance of being read and saved in comparison to postcards or flyers. Besides, knocking on a potential client's door is always bound to get a response!
Postcards
Like flyers, you can also create postcards to advertise your pet sitting business using Microsoft Word or Publisher. If these programs are not available to you, you can design and order them on various printing internet sites.
For postcards, you may need to do research to get potential clients' physical addresses. When determining how you’re going to distribute, you should also consider the cost of postage.
Postcards can be one of the most costly direct mail forms because of their creation and distribution costs, even though the total cost should be relatively pretty cheap.
If you find that postage will break your advertising budget, you can also make postcards available at physical locations like on bulletin boards, kiosks or newsstands.
We hope this information was helpful and you get a lot of business to your pet sitting business.
For postcards, you may need to do research to get potential clients' physical addresses. When determining how you’re going to distribute, you should also consider the cost of postage.
Postcards can be one of the most costly direct mail forms because of their creation and distribution costs, even though the total cost should be relatively pretty cheap.
If you find that postage will break your advertising budget, you can also make postcards available at physical locations like on bulletin boards, kiosks or newsstands.
We hope this information was helpful and you get a lot of business to your pet sitting business.